In other words, tell them what they want to hear, instead of what they need to hear. It may work for selling cars, but not necessarily in the real world. The bottom line is that LISTENING is the most important thing you can do. Then you empathize genuinely. Until you do that, you haven't connected with them. Then you can take whatever approach is necessary. If all you want them to do it open their wallets, I suppose this could work. But, to assume everyone has the saem personality and communication traits is silly.