About Us
Blue Cow Marketing Inc. helps business owners achieve more with the time they have. From developing a lead generation system online, to helping them tell their story through video and content. When you work with Shaun at Blue Cow Marketing, you get over 20 years of experience.
How We Got Started
I started my first business at the age of 17 and always was an entrepreneur since then. From being professionally trained in video production in 1999 to obtaining several digital marketing certifications, Blue Cow is a way of life for founder and CEO Shaun Whynacht.
The products and services we offer
Products & Services
We build marketing funnels for businesses to utilize in their digital marketing strategies.
Looking for a way to get organized, save time and grow your sales? Keap is the product, we are the implementers.
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"Leading edge health products"
Recent Activity
Have an offer just for them works well. Either an awesome discount, a special event, a free gift. Make it known and very visable.
Depending on your business, interrupt the pattern. So if there is a lot of foot traffic, be outside and be giving away samples, coupons, making invites. Even...
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Have an offer just for them works well. Either an awesome discount, a special event, a free gift. Make it known and very visable.
Depending on your business, interrupt the pattern. So if there is a lot of foot traffic, be outside and be giving away samples, coupons, making invites. Even putting something they have to move around will break their pattern.
Your window space is key...vinyl is cheap, have a sing company come and put the promotion on the window in big letters.
Run a FB Live feed out your front window to the street showing you doing this and talk about the goal online. We're seeing how many people who have never been in our store will come in today to check us out and get X OFFER. You'd be surprised how well that would work. People will watch that feed just to see what's going on.
You need to know first who you want to work with and more importantly who you don't want to work with.
A certain segment is great, but who in that segment. For example if you're a health and fitness coach and you want to work with women in your area, knowing that you want to target Women in a...
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You need to know first who you want to work with and more importantly who you don't want to work with.
A certain segment is great, but who in that segment. For example if you're a health and fitness coach and you want to work with women in your area, knowing that you want to target Women in a 50 mile radius of you is good, but more important is Women in a 50 mile radius who have kids in school and have tried other fitness programs with little to no results.
This allows you to then speak to their pains.
Next I'd recommend you write out 15-20 pains, mistakes, problems or misconceptions this ideal client is experiencing and create content for each of those.
The content structure should be:
- Describe the Emotion they are experiencing because of it - Identify the mistake/pain/problem/misconception they are making - Describe the breakthrough that is experienced when that is overcome - Show what they're suppose to do to get that - small piece of your offer - 1-3 Benefits of your solution - CTA (your call to action) How do they take the next step.
Follow this framework for results.
Networking groups are a decent way to find out who is who in the zoo. Your focus is not to talk about yourself at these events unless asked upon to do so. You want to go to a networking event to get others talking about themselves. Find a common ground between the both of you and ask if they...
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Networking groups are a decent way to find out who is who in the zoo. Your focus is not to talk about yourself at these events unless asked upon to do so. You want to go to a networking event to get others talking about themselves. Find a common ground between the both of you and ask if they would be open to sitting down sometime in the near future so you could learn more about what they do. Remember you're not in business to sell. You're in business to help...by showing that you can help someone in their business, they will be the one asking or wanting to work with you.
Next would be putting on focused events targeted at your ideal client base and inviting them to come out to it. I find that smaller groups work. For example if you work with realtors, invite some of the realtors you feel could benefit from what you do and focus it around learning. When they are in the room with others in their industry (their competition), it's a FOMO (Fear of missing out) that happens. So at the end if you have an offer, you're more likely to get more takers on that as they will want to be a leg up on the others who didn't take it or who aren't in attendance.
Social content is going to be the best way to achieve this. Don't get hung up on high-end production value (especially when it comes to video).
Show your team in action, show the real people, the real faces and tell the real stories of what goes on in your business. Celebrate the wins with...
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Social content is going to be the best way to achieve this. Don't get hung up on high-end production value (especially when it comes to video).
Show your team in action, show the real people, the real faces and tell the real stories of what goes on in your business. Celebrate the wins with your following.
What also can get you more engagement is to involved your audience in your business journey. If you have a new shipment of product arriving, FB Live it to your page. Put up polls or ask for suggestion on naming a new X item that you're creating. Want some reviews on a product or service, ask for a couple beta testers in exchange for a review.
Utilize FB Ads based on geographic radius of your location and promote content that is engaging and not just sales and promotions. You want to leverage your social to build loyalty and interest, not to sell. Selling happens when they come to you. You'd never propose to your partner on social media would you? So why would you treat customers the same way.
This one comes down to asking questions and listening to others. One of the biggest mistakes I see businesses make is they are always talking at their fans and not talking with their fans.
If you take the approach of using your social channel to be of service to helping others, you’re on the...
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This one comes down to asking questions and listening to others. One of the biggest mistakes I see businesses make is they are always talking at their fans and not talking with their fans.
If you take the approach of using your social channel to be of service to helping others, you’re on the right foot for making it “not spammy”
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Follow up...the key is in building out your system for creating consistent follow up. Do you utilize a crm system like Infusionsoft for your marketing and communication? Do you reach out to customers after the job to see how happy they are with the work? Do you capture this info? Do you have a...
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Follow up...the key is in building out your system for creating consistent follow up. Do you utilize a crm system like Infusionsoft for your marketing and communication? Do you reach out to customers after the job to see how happy they are with the work? Do you capture this info? Do you have a referral program in place?
There is no silver bullet to any marketing, you're dealing with people and it takes time, effort and the ability to pivot when one thing isn't working and had in a new direction.
If you'd like to discuss further, you can certainly book a consult with me right on my website at https://thecrmguy.ca/
It's still the best form, most reliable and most cost effective.
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It's still the best form, most reliable and most cost effective.
Its been my experience with my clients and my business that social media needs to be done consistently and it's most effective as an awareness and lead generation tool, not a sales tool.
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Its been my experience with my clients and my business that social media needs to be done consistently and it's most effective as an awareness and lead generation tool, not a sales tool.
