What types of story do you like to share to build trust with your audience and to add value?

Each person is different, Besides listening and observing body langue , Always  be truthful, Kind and understanding. We are here not only to sell, but to help were we can. Listen to there concerns, You can build on a conversion, build that   trust , show you care. Many guest really enjoy a good laugh. Guest don't come into the store to listen to your problems. Most of all Enjoy your guests and it all come's natural. The rest follows on its own..

Be vulnerable with your own stories so you become relatable. Ask open ended questions that draw out people's stories and concerns. When you make space for people to share, they come to believe you care and then want to draw closer to you.

Ruffled feathers are inevitable in any relationship. How you deal with concerns and problems is what instills trust and loyalty. In the course of a busy business day, it's easy to get distracted and become disconnected with what's happening on the front lines.

Customer trust develops from the first contact and extends through service delivery, implementation, care and support. At each step, you can either damage or enhance this experience for your customers. That's why it's so important to deliver on promises if you want to be trusted. 

Cheers....

I like to tell them stories of how I helped a client not make a bad commercial property purchase or lease even though I was foregoing a good commission.    My advice to them was based on something I noticed because of my many years of experience.  

Tell the truth. Real stories from your life. Embellish it a bit to make it a tad funnier. Don't make stuff up. People can see right through that. When an audience senses you're telling the truth and being sincere, they can feel it and warm up to you. While we're on the subject of being honest with your audience and not being ashamed or up tight to share stories from your life, be YOU when talking to an audience. Don't try to be someone you're not. Don't imitate other people like idols you may have. If an audience doesn't like you for what you are,  screw it. This has totally worked for me. 

I have been building relationships regarding my art since before I can remember.  Of course working was my option for sure for 40 years and along the way I did my art as much as I could inbetween.  Now being retired, I am pursuing my passion as much as I can.  An example is the picture of a painting I did some 30 years ago for a client and the now picture with the same picture as the client still has and loves and has bought various other art through the years with me.  This is my dream to continue and make art, sell my art and leave something of a value to my friends and clients as I develop and continue my dream! 

I have to agree that stories are a great way to build rapport and value.  Our magazine is a community focused product, and there's a fine line between the commercial/business aspects of the effort, and the "cause" - working to get collaborative flow of information back and forth with the readership is the goal.  I liken our efforts to a PBS type model and remind our potential sponsors that it's only through their participation that this product continues to go into the community....thank goodness "Print Magazines" are rebounding as more and more folks realize that digital has very real issues - fraud of reviews not being the least of them. 

The relative impossibility of a "24/7 promise from Me vast professional experience that I have acquired over time, which also includes some more personal "side-bars", but also requires their recognition that I am a "one man show" which includes both NO STAFF and the essential impossibility of a "24/7 approach".

There is no better story to share than actual testimonies of our clients that are happy with our work and are willing to write a review about it. 
Try to find a story that relates to the person or client that you are relating with. Building a relationship, listening more than talking is most important.  

Situations, where a buyer has the down payment except her previous house, was sold as a short sale and is being told by banks and lenders that she cannot qualify for a home loan.  Explaining to them that there is a very simple way, that it was my specialty as long as she had the proof of the court discharging the previous short sale, I told her I could get her a loan, so she gave me the proof and we closed her home without any difficulties!