What types of story do you like to share to build trust with your audience and to add value?

mostly, I try to listen.  When applicable, I’ll tell a story that relates to the individuals situation. 

The history on how a product came to be, in my case why each of my children's books were created. The "spark".

My favorites, stories with a twist of humor or childhood memories

I have many stories to share depending on the type of business I am working with. In HR there are stories of all kinds relating to policies businesses need to have in place for their employees. The bartender imbibing behind the bar, with no alcohol policy in place. The employee caught stealing on CCTV with no CCTV policy in place, the cashier “borrowing” from the till with no cash-handling policy. You can’t terminate employees properly if you haven’t informed them of the rules you want your business to live by.
Things happen and common sense ain’t so common.

Thethe type of story that brings out the human side of you the one that buckles the one that hurts the one that has fear the one where you talk about an experience with the power of vulnerability..it's nice to know when someone else has gone through tough times and they're doing business with you they'll know they've been there and that makes you Kindred in a way.

I have been teaching and consulting for over 37 years, therefore, I have a treasure trove of stories to share. I pick and choose a story that relates specifically with my client and audience. Especially ones that are humorous. Once you get them laughing, you can tell them what you learned from the experience and how it relates to their situation.

Hey Darlene... Testimonials work the best for me.  Showing my audience what others have experienced using my products goes a long way for me.  Plus I have a FB page full of product testimonials that I can refer to for many different health-related needs. 

I usually talk about my past experiences, both good and bad.

I like to share customer stories (without names of course) and how I was able to help them with a travel planning challenge (undecided location, financial concerns, etc) I believe it allows them to see my passion of finding the right fit for their travel situation.

When I’m building trust I like to share moments when things felt hard and what it took to move through those times.