How many times do you contact a customer after they reach out asking for more information?

Potential buyer ask for more detailed information on you product you e-mail it to them and they don't even say thank you. Do you sent them other email? No answer. Do you send them a third email? No answer. Do you phone? Or you let it go after first email?

6.4k Comments

Answers (1-10)

I usually send the initial first response and wait a couple days and then follow up with a second email asking if they received the first response. If I don't hear back, more likely than not, they were just shopping around and did not really need your services. There's no point in wasting your time and energy

Those who would stop after 2 efforts do not have a compelling product or service. At least in their own minds. So there would be no reason to push buying because the VALUE is not there.

If you had a cure for a problem that was bothering people, annoying them, distracting them, maybe even hurting them- wouldn't you want them to have the cure? Or would you withhold it because they didn't call you back? Would you let them suffer??

That is the power each of us, as business people, have in our products or services. Think of these simple examples:

Products: If you have a solution for dry skin, would you let people ignore you just because they are busy? Let them be embarrassed, wasting money on solutions that don't work? Having red faces from constant rubbing instead of the solution you have in your hand??

Services: If you know your chiro service, massage service, etc would reduce or eliminate pain, give the patient better ambulatory capabilities, let them sleep better- would you deprive them of that because they didn't immediately see the value (which is your fault!)?

Wake up people!

I get the 'I don't want to bother them' attitude- but it's wrong if you have a solution that will make their life better. It's the easy way out. No effort on your part. And no confidence in the value of your products or services.

People don't respond for many reasons. But there are two primary reasons: 1. They are busy, and 2. You haven't shown the value of taking action now, so they put it off. Whose fault is it when they don't see the value?

Zig Ziglar is famous for his simple summary: "Timid salespeople have skinny kids..."

Anyone who thinks twice is all you need and let's 'em go, needs to rethink that position if they ever want a business other than small.

My rant is over.

Mark


Hi Beda

Two points:

1. The people who recommend to keep trying are on the right track. Anyone who quits after a couple tries is throwing away warm leads.

2. My favorite email subject line for the third or fourth connection is "I'm guessing you haven't gotten around to..." Works really well.

Here is a table that says it all:


Never give up on a lead, it's as simple as that. A "NO", or "non response" really means that the prospect is "not ready". I've resurrected leads that were as old as 2 and 3 years. Keep it warm, send a holiday greeting card with your business card as well. Don't give up. If you are a "file closer", then may I suggest a final contact, you choose, email or telephone, and simply indicate something like this: "I'm following up with you today to ask if you would like me to "close your file". About 70 percent of the time, the prospect will indicate" no, no don't do that." You might even get an appointment or two out of it as well. happy selling! [email address]

I wish I knew where people got their answers. Rumor? Books? The real answer is 7 times at a minimum. And not just EMAIL! As a business coach I study and read studies completed. Most sales people quit after 3. Your question may come when people are just starting to look.

Then they get busy. So another follow up to remind them. Let them have time, a week? Up to you, then make another contact and the third or at least the 4th should be an actual phone call where you might just leave a message. Then at least 3 additional contacts all being light and helpful with the 7th an actual connection so you can Take Them OFF your follow up list IF... IF they have already made a decision that does not involve you.

I cannot begin to tell you how following these steps have led my clients to huge success and tripled their conversions from initial contacts over what they used to do.

I hope this helps.

Steve Sapato - the Profit Building Coach [email address]


Business from Salina, NY
Answered on Feb 15th, 2018

as many times as it takes for that person to finally say enough - stop calling - i'll buy whatever your selling at whatever your selling because i am sick and tired of your nagging and persistence - or you could just stop calling because you are bored and realize after the third time you got suckered again and you learned your lesson and you won't send information without qualifying them first - ding dong.

I will contact a potential client by email three times within 2 weeks. I will also contact a potential client by phone three times within 2 weeks if that is the means of communication I decide to use. Difference, I will not call again after three phones calls unless I am contacted back by the future client. Email, I will wait one month and ocassionally drip emails on them as I feel appropreate.

Emails can get lost or end up in spam. If the customer is not internet savvy, they will lose sight of the interaction with you. Once again, I turn to SOC (SendOutCards). The reason being, is that most people only get emails and texts. It's refreshing to gt a quality card in the mail that introduces your business and lightly touches on any conversation you may have had with your prospect.

They will also notice that you have taken the extra time and care to send them a greeting rather than just a last minute thought from your phone. Anyone can do that. What makes you stand out in business? Customer Care! That's what. Set reminders for birthdays, Anniversaries and children's birthdays, you will see an increase in referrals and a larger return on your time during customer contact. Watch the video for SendOutCards: http://bit.ly/vjlgreetingcards... I hope this helps...

We have found this to be true (no pun intended!) . . .

Herbert True, a marketing specialist at Notre Dame University found that:

• 44% of all salespeople quit trying after the first call
• 24% of all salespeople quit after the second call
• 14% quit after the third call
• 12% quit trying to sell their prospect after the fourth call

This means that 94% of all salespeople quit after the fourth call. But 60% of all sales are made after the fourth call! This revealing statistic shows that 94% of all salespeople don't give themselves a chance at 60% of the prospective buyers. Be clear, specific, and ask repeatedly (in person is best but also follow up by phone, and by email) – you may have better luck on another day, when the person is in a better mood, when you establish a better rapport, when the person trusts you more, when you have new information to present. Keep in mind that your goal is to focus on THEIR needs, and let them know how you can help them achieve their goal. Ask as if you expect to get a yes, like it's already a done deal. Assume you can. Never start with the assumption you can't. Also, be sure to ask the person who can give you what you need -- find out who is in charge of marketing, publicity, community outreach.