What Books Do You Recommend for Marketing and Sales?

Try Think and Grow Rich by Napoleon Hill. It'll set you up for how to change your own thinking and then how to accomplish your goals - IF you're willing to set them and do the work.

Here's my listing on some of the best books on Sales & Marketing:

• 1) Exposure: (Tynan, Kevin B.)
• 2) Creating Winning Sales & Marketing Plans: (Levy, Sidney J.)
• 3) The New Positioning: (Trout, Jack and Rivkin, Steve)
• 4) Sales, Marketing, & Continuous Improvement: (Stowell, Daniel M.)
• 5) From Mind To Market: (Blackwell, Roger D.)
• 6) 10 Steps to Connecting With Your Customers: (Bethel, Bill)
• 7) Alliance Advantage: The Art of Creating Value through Partnering(Doz, Y.L. and Hamel, G.)
• 8) Stop Selling, Start Partnering: (Wilson, Larry and Wilson, Hersch)
• 9) Building Customer Partnerships: The Key to Winning in a Competitive Marketplace (Faris, P.F.)
• 10) Customer Loyalty: How to Earn It, How to Keep It (Griffin, Jill)

some of my favs: The Irresistible Offer Think and Grow Rich The Secrets of Power Negotiating How to Win Friends & Influence People

Automatic Marketing and How To Write Blockbuster Sales Letters, by Ben Hart, got me started off.

here is an oldie off the path book that really wound up shaping my sales approach...

All Marketers Are Liars by Seth Godin

I loved this book because it allowed me a path to shape how I communicated with my customers - how to understand how to alter my message based my audience. I think it is timeless...

"Promptings" by Kody Bateman puts and entirely new spin on marketing, actually the spin is old and forgotten.....

Sales and Marketing is about human behavior. Take a slight detour and read books from the behavioral economics genre. My favorite is Predictably Irrational by Dan Ariely.

Yes Failing forward by John Maxwell the Four hour work week by Steven Covey, Rich Dad Poor Dad by Robert Kiyosaki, How to Win Friends & Influence Family by Dale Carnegie, The CashFlow Quadrant by Robert Kiyosaki, Go Pro by Eric Worre

Duct Tape Marketing

If you have not read Zig Ziglar for sales, you likely need to. Although some of the practices and tips provided are now outdated in our world, the principles, mindset, and overall processes are exactly the same.

Secrets of Closing the Sale and Zig Ziglar on Selling are my favorites.