What Books Do You Recommend for Marketing and Sales?
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Here's my listing on some of the best books on Sales & Marketing:
- 1) Exposure: (Tynan, Kevin B.)
- 2) Creating Winning Sales & Marketing Plans: (Levy, Sidney J.)
- 3) The New Positioning: (Trout, Jack and Rivkin, Steve)
- 4) Sales, Marketing, & Continuous Improvement: (Stowell, Daniel M.)
- 5) From Mind To Market: (Blackwell, Roger D.)
- 6) 10 Steps to Connecting With Your Customers: (Bethel, Bill)
- 7) Alliance Advantage: The Art of Creating Value through Partnering(Doz, Y.L. and Hamel, G.)
- 8) Stop Selling, Start Partnering: (Wilson, Larry and Wilson, Hersch)
- 9) Building Customer Partnerships: The Key to Winning in a Competitive Marketplace (Faris, P.F.)
- 10) Customer Loyalty: How to Earn It, How to Keep It (Griffin, Jill)