1) Keyword Research - using tools to find search phrases (Keywords) for your business.
2) OnPage Work - using these keywords across the homepage, meta titles/descriptions, and in Alt tags on your site. Then linking pages back to ranking pages.
3) Content Creation / Blogging - doing 4 blog posts per month + creating landing pages on a monthly basis to rank for specific keywords.
4) Linkbuilding - adding your business into business directories (citations) as well as creating Web 2.0 Blogs with links that point back to your site.
5) Ranking - tracking all of the above metrics in monthly reports.
Regardless of how you go with, be sure to ask for a SEO Audit Report explains what you're doing right and things you need to fix going forward.
I am probably going to irk some of my colleagues, but I would suggest you move your website over to WordPress, make use of one of their modern templates (many of which are free, and which do not require a lot of extra plugins), complete it to the best of your ability including some inviting photos/Instagram photos (or I sometimes use Fotolia stock photos), then go "live" and see what happens. Google Search is the top search engine today, and it works very well with WordPress. I just created a WordPress website for a nonprofit and we are so incredibly searchable, and Google is picking up our events (which we put into a widget in our sidebar) and it is listing them on Search, themselves. I am a DIY believer and this has worked very well. I have two of my own sites on WordPress also.
Rebecca Giese is wonderful at marketing and SEO. She stays on top of the latest trends because SEO is constantly changing. You can reach her via her website https://www.southernspirations.com
Using the right SEO strategies can boost website traffic. To start off, I recommend that you start with local SEO
tactics. While the goals and principles are mostly the same as national SEO, in the long-term, their differences can have a great effect on how your campaign plays out.
Strategies involved in Local SEO include: • Make sure your pages are built for the search engines (here's a link to a free seo audit for your website)
• Getting your business listed on Google Maps
Google Reviews to improve your exposure (wait on this point until Google allows this again)
• Include the name of the local area in your keywords
• Include the business name and city name in your content.
• If your business has multiple locations, each of those locations should have a separate page within your website. For example, if your business
is based in Toronto, and you cater to multiple areas, you should have
SEO content for those locations (e.g. Dentist Don Mills, Dentist
Etobicoke, etc.)
National SEO aims to get clients from all over the country, or globally. This is recommended for
online businesses or for those where the location is irrelevant.
• Employ long-tail keywords vs. broad keywords as a means of making queries more specific (e.g. general contractor for second floor addition vs. general contractor).
• Promote your business through consistent guest posts.
• Create infographics and other visual media to show valuable information in a creative way.
Having said all of this, please understand that it takes more than SEO to grow your business. The purpose of SEO is to generate targeted traffic to your website.
However, traffic alone won't change much. Before you invest in SEO I
highly recommend that you make sure your brand is on point — meaning the information on the page you send them to addresses the visitor's concerns quickly and lets them know your unique value proposition (UVP) — why your company is the best solution for them. It's not about you. Let that sink in. Your job is to
answer the number one concern which is "What's in it for me?"
And then you need to consider this … less than 3 percent of website visitors fill out a form. That means 97% of the traffic generated from your lead generation efforts can be considered wasteful. So you need to find a way to capture contact information from visitors. This might
include lead magnets or even website visitor ID (available
with marketing automation platforms).
Let me know if I can help you in any way. I'm happy to chat about your specific needs — no strings attached.
Hello, I'm Charles, with Warley Digital. We are a small digital marketing agency based out of Philadelphia who do this exact work. Here are some suggestions, if you like them we can work together, or you can give them to whoever manages your website.
In terms of upgrading your website to have better marketing information and visibility: This would mean adding authoritative keyword-rich content which shows who you are, what you do, what locations your serve, etc. (By keywords, I mean the phrases that people type to search for your business in Google - this is so that Google recognizes your authority and puts you in front of relevant searches for your niche, in your locations) That's a part of "on-page Search Engine Optimization (SEO)" To be picked up higher and higher on Google searches so that customers/clients can see you, you also have to work with "off-page SEO". A large part is adding relevant backlinks, commenting on relevant blogs, and making guest posts on other relevant sites (all the while making sure to leave a link directing to your page).
Another way of becoming more relevant to Google searches for visibility is optimizing your Google My Business page (GMB). This is a matter of having around 20-25 optimized pictures of your business. Writing a 500 word keyword-rich authoritative description of your business. Posting a few times a week/month. Making sure you also are maximizing your 5-star reviews. Then, go out and get more authoritative citations. This way you will climb to the top of the Google Map pack.
You can take these tips and give them to your SEO/Website person, or even the next person you hire here. However, these suggestions (and more) are packages we offer as Warley Digital
Hi Mickey that’s always a challenge for me to gauge. What I have done is have my web guys evaluate the SEO company’s performance. I will be happy to send who we use but I would stop a bit short of recommending them because of my lack of knowledge about SEO . Apparently they are doing what they are supposed to do. Let me know if you want their info but we don’t seem to see the same results they are saying we get.
Answers (1-10)
I believe Burlingtina Vines does SEO. I don't utilize her services for SEO (yet), but I love working with her for my video editing!
SEO Actually involves doing these find things:
1) Keyword Research - using tools to find search phrases (Keywords) for your business.
2) OnPage Work - using these keywords across the homepage, meta titles/descriptions, and in Alt tags on your site. Then linking pages back to ranking pages.
3) Content Creation / Blogging - doing 4 blog posts per month + creating landing pages on a monthly basis to rank for specific keywords.
4) Linkbuilding - adding your business into business directories (citations) as well as creating Web 2.0 Blogs with links that point back to your site.
5) Ranking - tracking all of the above metrics in monthly reports.
Regardless of how you go with, be sure to ask for a SEO Audit Report explains what you're doing right and things you need to fix going forward.
You can also do a free SEO Audit from our site > https://www.pushleads.com/
Let me know if you have any direct SEO questions. I'd be happy with help and/or provide direction in a short 15 minute phone chat.
I am probably going to irk some of my colleagues, but I would suggest you move your website over to WordPress, make use of one of their modern templates (many of which are free, and which do not require a lot of extra plugins), complete it to the best of your ability including some inviting photos/Instagram photos (or I sometimes use Fotolia stock photos), then go "live" and see what happens. Google Search is the top search engine today, and it works very well with WordPress. I just created a WordPress website for a nonprofit and we are so incredibly searchable, and Google is picking up our events (which we put into a widget in our sidebar) and it is listing them on Search, themselves. I am a DIY believer and this has worked very well. I have two of my own sites on WordPress also.
Rebecca Giese is wonderful at marketing and SEO. She stays on top of the latest trends because SEO is constantly changing. You can reach her via her website https://www.southernspirations.com
Using the right SEO strategies can boost website traffic. To start off, I recommend that you start with local SEO tactics. While the goals and principles are mostly the same as national SEO, in the long-term, their differences can have a great effect on how your campaign plays out.
Strategies involved in Local SEO include:
• Make sure your pages are built for the search engines (here's a link to a free seo audit for your website)
• Getting your business listed on Google Maps
Google Reviews to improve your exposure (wait on this point until Google allows this again)
• Include the name of the local area in your keywords
• Include the business name and city name in your content.
• If your business has multiple locations, each of those locations should have a separate page within your website. For example, if your business is based in Toronto, and you cater to multiple areas, you should have SEO content for those locations (e.g. Dentist Don Mills, Dentist Etobicoke, etc.)
•Build quality backlinks
National SEO aims to get clients from all over the country, or globally. This is recommended for online businesses or for those where the location is irrelevant.
Strategies involved in National SEO include:
• Use advanced keyword research strategies.
• Employ long-tail keywords vs. broad keywords as a means of making queries more specific (e.g. general contractor for second floor addition vs. general contractor).
• Promote your business through consistent guest posts.
• Create infographics and other visual media to show valuable information in a creative way.
Having said all of this, please understand that it takes more than SEO to grow your business. The purpose of SEO is to generate targeted traffic to your website. However, traffic alone won't change much. Before you invest in SEO I highly recommend that you make sure your brand is on point — meaning the information on the page you send them to addresses the visitor's concerns quickly and lets them know your unique value proposition (UVP) — why your company is the best solution for them. It's not about you. Let that sink in. Your job is to answer the number one concern which is "What's in it for me?"
And then you need to consider this … less than 3 percent of website visitors fill out a form. That means 97% of the traffic generated from your lead generation efforts can be considered wasteful. So you need to find a way to capture contact information from visitors. This might include lead magnets or even website visitor ID (available with marketing automation platforms).
Let me know if I can help you in any way. I'm happy to chat about your specific needs — no strings attached.
Let me know if you find a good resource. I am looking for the same thing!
Neil Patel is an expert on SEO tactics & performance. He has posted many free YT videos & he offers webinars on the specifics, as well.
Hello,
I'm Charles, with Warley Digital. We are a small digital marketing agency based out of Philadelphia who do this exact work. Here are some suggestions, if you like them we can work together, or you can give them to whoever manages your website.
In terms of upgrading your website to have better marketing information and visibility:
This would mean adding authoritative keyword-rich content which shows who you are, what you do, what locations your serve, etc. (By keywords, I mean the phrases that people type to search for your business in Google - this is so that Google recognizes your authority and puts you in front of relevant searches for your niche, in your locations)
That's a part of "on-page Search Engine Optimization (SEO)"
To be picked up higher and higher on Google searches so that customers/clients can see you, you also have to work with "off-page SEO". A large part is adding relevant backlinks, commenting on relevant blogs, and making guest posts on other relevant sites (all the while making sure to leave a link directing to your page).
Another way of becoming more relevant to Google searches for visibility is optimizing your Google My Business page (GMB). This is a matter of having around 20-25 optimized pictures of your business. Writing a 500 word keyword-rich authoritative description of your business. Posting a few times a week/month. Making sure you also are maximizing your 5-star reviews. Then, go out and get more authoritative citations. This way you will climb to the top of the Google Map pack.
You can take these tips and give them to your SEO/Website person, or even the next person you hire here.
However, these suggestions (and more) are packages we offer as Warley Digital
Thank you,
Charles
Hi Mickey that’s always a challenge for me to gauge. What I have done is have my web guys evaluate the SEO company’s performance. I will be happy to send who we use but I would stop a bit short of recommending them because of my lack of knowledge about SEO . Apparently they are doing what they are supposed to do. Let me know if you want their info but we don’t seem to see the same results they are saying we get.
I would Recommend Spark Marketer they have done a awesome job for me.