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What Do You Think of Our Site? [website feedback requested]

If you have a few minutes, I'd graciously appreciate your input.


Please visit www.mckinleyjones.com and tell me what you think of the site. There used to be a program on call "Lie to me" and I don't want that.


I can handle positive and negative criticism, so please be honest.

28 Comments 1.4k Views

Answers (1-10)

Gregory Johnson from 1st Finished Painting
Gregory Johnson from 1st Finished Painting
Answered on Dec 6th, 2016

McKinley, I like the site. By using a "flat" design, you have a site that's attractive and very easy to navigate. We've considered using this type of theme in the past. I believe that this type of site can be easily transformed into an entirely different look - makes minor edits easy too. Your header looks good, but did you know that it could also be a video clip? We're working on a more traditional site. It's in progress, but I'd really appreaciate your feedback, or anyone else who reads this. Thanks! http://1stfinishedpainting.com

Donna Richards from Web Designs RI - Donna Farrell
Donna Richards from Web Designs RI - Donna Farrell
You can't see the navigation tabs because of the photo in the background. Photos always look better under the menu instead at the top of the site where all the icons are in the browwer. That clashes a bit. Home page should be a WOW factor with beautiful photo, layout. Needs just a bit of work.
Steve Tomaino from Beachline Mortgage LLC
Steve Tomaino from Beachline Mortgage LLC
Answered on Sep 18th, 2022

I like the professionalism your website provides and the ease of use!

Esta H. Singer from Brand Messaging Architect
Esta H. Singer from Brand Messaging Architect
Answered on Sep 12th, 2022

While you have great offerings, there's way too much going on; too much text, too much animation ( I was getting a bit dizzy). People read on average 27% of text on a given page. So I'd reduce text.  It's not clear what the benefit is for the visitor, and there's no CTA. The website needs to be set up for conversion. I suggest getting clear on your messaging before making any major updates. :) 

Suzanne LaChapelle from LaChapelle Design
Suzanne LaChapelle from LaChapelle Design
Answered on Sep 11th, 2022

I am not seeing "what you can do for me". I see about you and what you do but no benefits ... why should I use you?  Also San Diego and Las Vegas are cities ... Hawaii is a State.  If you are on Honolulu then you should say that instead.  I am on Maui ;) 

Mark Mehling (Mark@TakeControlMarketing.com) from Take Control Marketing
Mark Mehling (Mark@TakeControlMarketing.com) from Take Control Marketing
Answered on Dec 3rd, 2016

Chet is right. Lisa's ability to write in hieroglyphics is probably genius and I am sure it means something to smart people. Sadly, I am not smart in that area.

From a 'just arrived at your site, Chet has the concepts. A full page graphic of a waterfront property with a couple words might mean something to you because you are inside that world every day. But the average person? Not so much.

A video might have some appeal but I would recommend the Video Sales Letter format. And the BIG IDEA should be something along the lines of "Finally you have a choice: Less house with higher agent sales commissions or bigger house and smaller commission. When you're talking $50,000 or more in commissions, would you rather have that in YOUR pocket?"

Concepts of the site a re good, but, as Chet already noted, it's not going to convert.


Sounds like an interesting concept that could also work with a doodle-type video presentation, testimonials, etc

Business from Downtown Boston Boston, MA
What's great here is that the feedback *should* be a mix of the technical aspects (what Lisa covered) as well as the messaging and marketing aspect (what Chet covered). Only thinking about one or addressing one is doing yourself a disservice.
Business from Bryson City, NC
Answered on Nov 17th, 2016
Hope this helps!

This is a lot of backend data for you to look over.

Great website! Looks and feels responsive. 9/10 in my opinion!

  • Combine external JavaScript (5)
  • There are multiple resources served from same domain. Consider combining them into as few files as possible.
  • 5 JavaScript resources served from maps.googleapis.com.
  • Leverage browser caching (3)
  • The following resources specify a "Vary" header that disables caching in most versions of Internet Explorer:
  • js
  • The following cacheable resources have a short freshness lifetime:
  • js
  • The following resources are explicitly non-cacheable. Consider making them cacheable if possible:
  • sre.com/
  • Minimize cookie size
  • The average cookie size for all requests on this page is 51 B
  • Serve static content from a cookieless domain (10)
  • 510 B of cookies were sent with the following static resources. Serve these static resources from a domain that does not set cookies:
  • desktop-f6bc93a777af74e90086db9a02aba360.css
  • HI-honolulu-d19a2c99a6a6de85fc492d594c946f79.jpg
  • CA-san-diego-66b7e787f447866b3e533590481700fe.jpg
  • HI-maui-c115699bd596b47588d9400c35c3af0c.jpg
  • CA-chula-vista-f6ec86ae31f347454e65f4278d30007e.jpg
  • CA-escondido-5f6485ec0f21841debb7255c1d70ea30.jpg
  • CA-oceanside-36d549826159433fb4a6acc1dcce2dc8.jpg
  • CA-san-diego-43e425f7ff384983762934063aac0ced.jpg
  • homepage-info-buying-v2-0117808426c18de8191886323ed77240.jpg
  • homepage-info-selling-v2-fe0550bf648e897402345c8a2ed6325b.jpg
    • Web Page Performance
  • Optimize the order of styles and scripts (2)
  • The following external CSS files were included after an external JavaScript file in the document head. To ensure CSS files are downloaded in parallel, always include external CSS before external JavaScript.
  • desktop-f6bc93a777af74e90086db9a02aba360.css
  • 1 inline script block was found in the head between an external CSS file and another resource. To allow parallel downloading, move the inline script before the external CSS file, or after the next resource.
  • Remove unused CSS rules (1120)
  • 1120 rules (89%) of CSS not used by the current page.
  • : 100% is not used by the current page.
  • desktop-f6bc93a777af74e90086db9a02aba360.css: 89% is not used by the current page.

    • Serve scaled images

    The following images are resized in HTML or CSS. Serving scaled images could save 116.7KiB (34% reduction).


    Specify a cache validator

    The following resources are missing a cache validator. Resources that do not specify a cache validator cannot be refreshed efficiently. Specify a Last-Modified or ETag header to enable cache validation for the following resources:


    Optimize images

    Optimize the following images to reduce their size by 35.4KiB (20% reduction).


    Prefer asynchronous resources

    The following resources are loaded synchronously. Load them asynchronously to reduce blocking of page rendering.

    Leverage browser caching

    Leverage browser caching for the following cacheable resources:


    Defer parsing of JavaScript

    882B of JavaScript is parsed during initial page load. Defer parsing JavaScript to reduce blocking of page rendering.


    Specify image dimensions

    The following image(s) are missing width and/or height attributes.

    Remove query strings from static resources

    Resources with a "?" in the URL are not cached by some proxy caching servers. Remove the query string and encode the parameters into the URL for the following resources:

    Specify a Vary: Accept-Encoding header

    The following publicly cacheable, compressible resources should have a "Vary: Accept-Encoding" header:


    Victor Cosentine from BackupAddict
    Victor Cosentine from BackupAddict
    Answered on Sep 10th, 2022

    I don't like the logo in white and being so small. It looks like it's just a template with a logo added..  

    Dani Montoya from Yellow Cottage Studios-Artist Dani Montoya
    Dani Montoya from Yellow Cottage Studios-Artist Dani Montoya
    Answered on Sep 13th, 2022

    I like your site. The first page animation may be a bit too much though.  If ai were looking for a realtor and had already heard of you, your site would have impressed me. I do base who I work with on the quality of their website so you would have been a candidate. 

    Business from San Luis Obispo, CA
    Answered on Sep 21st, 2022

    If all I'm looking at is aesthetics (and I am, because I don't know what the definite objectives were for your project), I would say that it's a little busy and somewhat generic. And I really do say that humbly and I don't mean to insult; if you weren't asking I would never offer it. Overall, I would say it's "nice;" it's obviously a more modern site; it's fast and the images are clean; nevertheless I would say that the CTA and messaging are somewhat generic. And I'm not trying to be critical or unsympathetic; it was this same, exact challenge that we really had to wrestle with on a real estate site we're wrapping up now (https://jeanettel6.sg-host.com...). How do you make a real estate website unique, and how can the firm utilize its website in a way that is unique but that still serves the firm and site users? It's a tough question. But overall the site is fine and it definitely will do the trick for you for a long time.

    Home
    Welcome home. For over 20 years, RE/MAX Parkside has been serving the communities of Paso Robles, SLO North County, a...
    jeanettel6.sg-host.com
    Scott Robertson, APR from Robertson Communications (RobertsonComm)
    Scott Robertson, APR from Robertson Communications (RobertsonComm)
    Answered on Sep 21st, 2022

    It's clean but it's all about you.  Where is the customer in this story -- what problem are you solving for them.  Start with a clear message about what this site is instead of a bullet point about your business -- Show me a problem (which opens a story loop) Show me images of people getting that problem solved and then show me what their lives look like AFTER they've worked with you.  Too much focus on YOU, nothing on THEM and here's a bit of honesty for you -- People want to be the HERO of their stories and nobody cares about you or your business UNLESS you position yourself as  a GUIDE helping the hero of the story win.  Your site  is clean and pretty, but the words are wrong. 

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