Only have one part time employee, who has been a godsend.  I always give her a personal gift, plus a nice cash bonus to show my appreciation.  I give special discounts from the day after Thanksgiving thru Christmas Eve to all customers as a special thank you for their continued support over the years.  I also give out some promotional gifts to all customers during that same period.  I would not have continued in this business for over 40 years if it were not for my customers, some of whom have become personal friends.  We are a small retail store in a small community south of Colorado Springs.