What's the Best Way to Attract New Bookkeeping/accounting Clients?
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Hi Justyn. I have been providing bookkeeping, accounting, pricing, and tax services for small businesses and government contractors for over 10 years. I've found that word of mouth has been my biggest client attraction method. Going the 'extra' for the client spurs them to bring you up in accounting related conversations. People talk and they are happy to refer good services to friends, acquaitenanes, etc. I don't feel cold calling works in this industry because money is about trust as much as looking for skill. Networking and meetup groups are great because you get to meet other business owners. Leverage your time in these groups, but you must invest in the right relationships. For example, a financial planner who targets business owners may be a good strategic partner because you an refer business to one another. Having a good relationship with your small business banking rep. is good source also. And of course there is social media - posting relevent accounting content. On another level, my faith has been the biggest client builder and stability factor in my business. I consult God on the right media to use, the groups to join, the people to connect with, etc. I ask God to send me new clients that value my services and efforts and that pay accordingly. I ask Him to send me the right talent to work in by business and the right connections for growth. I've aksed for Him to send government contract companies to purchase and atend my webinar in order to spark explosive growth. Now, I'll thank Him, listen, respond, and watch Him work in Jesus' name! And that's how you do it!