I've been told that I'm not the typical accountant/CPA. People like my personable demeanor and find it refreshin that I am a people person as well as exceptional at what I do. I never thought that personality would be my differentiating factor... but it is one of things that makes me stand out during the 'interview' process. Then once I close the deal, I stand out by doing more than what's expected, staying relevant to the new business developments and knowledgeable about the industry. I find ways, and push my team to find ways to add 'unanticpated value' to our clients.