Reputation. As picture framers, our policy is that every customer leaves happy. That includes the best selection, quality and price. Sadly, every framer has had a disaster and we have had a few during our forty-four years in business. Once, we concluded a piece decided it was more favourable to try living on Mars because it simply vanished from our shop. I informed the customer. She wasn't impressed. I apologized for leaving the key in the ignition of our space craft and said, "Now, what can we do to make you happy? Would you like one of my watercolors to replace it?" She jumped for joy. We are a cheerful group as well. A number of clients have said it's worth the entertainment alone to come here.