How can I get more clients?
Check first that you’re already selling well to the prospects and the clients you have. You should be focusing a BIG proportion of your marketing on existing clients.
Maybe your question is around pricing: it might be that you hear "I can’t afford it" all the time. So your question might be "What’s the right price for my product or service?" But that might not be the right question. The right question could be "How do I better demonstrate the value of my product?", or "What do I need to say to explain the results of my service so people will happily pay the price I want to charge?".
If you have a question in your business, explore around it. See what else the question might be about. And if in doubt—ask!
The answers you need might not be from the questions you are asking, so ask a different question.
It might be that you’re stuck because you’ve been asking the same question over and over and getting answers that aren’t going to work for you (because the question is wrong in the first place).
What are your thoughts?
Answers (1-9)
Marketing is the key, the right marketing is the SUPER key. Approach with caution, make sure everything is connected and congruent. Then attack!
I would try and align myself with high end 12 Step Recovery Programs. There are plenty of different programs Over Eaters, Gamblers, Sex and Drug and Alcohol. I'm a 12 Stepper and people who are in any kind of recovery can use your services. Self esteem is very important to us all. I hope this helps!!!
Absolutely - maintaining a client is always easier (and cheaper) than getting a new one.
That being said, doing a great job for the ones I have and letting them know that I'm in the market for new ones has given me new prospects who come basically qualified to me because my existing client base has already said "She's amazing. You need to work with Anita."
Cheapest and best advertising in the world.
Consistent outreach to lots of people who are your defined target market, in the medium they use, with a solution to their problem, valued at a price that makes sense to them based on the promise.
If you can put specifics to your question, more people could help you with specifics in an answer.
"how do I get more clients?" come from a place of fear and limited belief that feels threatening and greedy...not safe ... rather than " what VALUE can I provide to my audience? or even to the world? What can I do to improve someone's life? Than marketing to your very precise client...Raising awareness, elevate your perceived value by sharing your message, building relationship and not trying to sell...Thank you!
What type of business do you have ? I have helped business's through my relationships. In most cases i will know someone who could use your company.
I did small and medium business development consulting for 15+ years. Every contract began with me asking questions and listening to the owners and managers.
I often found that owners had very little analytical data on their customers. They had no semblance of a CRM capability. You can't manage what you can't measure.
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I also found that, most often, businesses marketed their services, what they did and what their qualifications were. By contrast, most of their customers were looking for how can this company help me (the customer) with MY problem.
Remember, the guy that went into the hardware store really wanted to buy a hole, not a drill.
Sell your benefits to the customer from the customer's point of view rather than simply stating your services and qualifications and forcing the customer to figure out if what you offer is what he needs.
It is a very subtle difference but it makes a huge difference in the minds of your customers.
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Cost is critical to any decision. If the customer does not clearly understand the costs or the benefits of a product or service, then they will most often not make the purchase.
They must be able to clearly see that their gain after the purchase will be greater than the cost of the product or service they buy. In order to do that, there has to be some intuitive metric to quantify that gain.
Obviously, money is the most common metric but that can get a little esoteric and vague when talking about social, emotional, mental and/or psychological benefits. "Feeling Better" or "Improved Efficiency" is not a useful metric and often won't be enough to make someone purchase those services.
However, using money, as the universal metric, is the safest bet. Slight variations can also be used, like referring to a specific percentage gain in aspects that directly relate to money (profits, productivity, sales, customer service, etc.). That challenges you to put your benefits into the context of monetary gain or percentage improvement that can directly be related to monetary gain.
In general, this will NOT work:
"Our employee attitude improvement program will increase your sales by 30%."
This is more likely to appeal to your customers:
"Studies show that if your employee enjoys his job, he will be 30% more productive. An entire staff of more productive people has been shown to improve profits by up to 20%"
Bottom line - Sell what you do as if you are a buyer of what you do.
Depends on your business.. what's your business
I get more clients by word-of-mouth and advertising.