Hi Mike, That's a good question. I think there's a lot to be said for posting on social media sites such as Instagram, FB and Twitter. You should be posting regularly with images of your work and a call to action for visiting your website. Maybe a promo code or something if they go to your site? Make sure to have your web info on your business cards, and place them wherever you can around your town (dry-cleaners, real-estate offices, hair salons, libraries, etc, etc) When you show your work at exhibits/festivals, make sure you have good signage with all your contact info and website highly visible (think large format). Give demos or visiting artist talks at local art guild meetings, or corporate events that you can link up with. Go to other artists shows, get involved in your local art scene. You must be involved in order to be seen.
Here is the deal with getting more business. Go back to the basics. Google is the number one search engine. So if you can get your business listed on your very own Google My Business Page that is a start. This will enable you to get people to give you reviews. This is called social proof that others think you have done great work for them and you are reliable and they like you and your work. Always ask for your clients to give you referrals. You might choose industry leaders (influencers) to do a painting for them. For instance the Mayor. Then have a special unvailing of his painting.....make it a BIG deal. Always stick with the influencers and people who have the money to pay you. Put your ideas together and create a marking plan so you stay consistent and out in front of people. If you don't have a plan and keep to it you will be continue doing lots of stuff get tired and not make much headway. Oh make sure you website has uploading speed. Once you get people there you need to have good website speed to keep them there! Hope this has been helpful, All the best! Ileana ps if you do start getting reviews and you are on Google we are coming out with a Free 30 Day Review RampUp Trial.
First, you do excellent work! I would use the video you have and do an internet video commercial in your local area or where ever. Or use a different video. Or get written articles about your business and submit them to media sites. I do both! Personally, i think pets would do the best, people just love their pets!
Be proactive with e-marketing efforts. these days you can research/target databases of prospects in your industry. Send out tight crops of pieces of your portfolio as teaser campaigns. Referencing as to if you like what you see, go view the rest on my website...you can also create landing pages for targeted e-blasts to track interest and collect email addresses. I would target publishing companies who might be looking for illustrators with your style.
Given that yours is a primarily visual product, I'd spend most of your social media efforts on Instagram, where you should do your best to follow (and in return get followed by) gallery owners, art dealers, collectors, museums, curators - anyone of influence in the art world - especially those that display a preference for the sort of work you do. Facebook ads wouldn't be a waste of money - the FB user is skewing older, so you'd be able to establish contact with more established potential buyers. But because Instagram is so visual, I suspect you'll get much more traction there.
Also, a still-life artist I know gets great traction on FB by posting time-lapse videos of his works in progress, which could also be utilized for Instagram and Twitter. Presenting yourself in a friendly, accessible way will also go a long way towards establishing a connection with potential buyers.
the design is just lacking anything for search engines to grab onto. Add a descriptive paragraph, then some featured items, and a call to action like shop now or something.
A product like this might do well on Etsy. They already have traffic vs trying to drum up your own.
Enter juried shows, festivals, lawn shows and make your name / website prominent & on tee shirts, business cards. Upload your work to various online galleries, facebook business page [with your website the name of biz page]. Same for pintrest, instagram etc so that clicking on an image will take them back to your website. It takes time & persistent posting by you before you notice traffic. Boost events /images on facebook biz & pintrest sites to find new admirers of your work.
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Hi Mike, That's a good question. I think there's a lot to be said for posting on social media sites such as Instagram, FB and Twitter. You should be posting regularly with images of your work and a call to action for visiting your website. Maybe a promo code or something if they go to your site? Make sure to have your web info on your business cards, and place them wherever you can around your town (dry-cleaners, real-estate offices, hair salons, libraries, etc, etc) When you show your work at exhibits/festivals, make sure you have good signage with all your contact info and website highly visible (think large format). Give demos or visiting artist talks at local art guild meetings, or corporate events that you can link up with. Go to other artists shows, get involved in your local art scene. You must be involved in order to be seen.
WOW your style is very distinctive!
Here is the deal with getting more business. Go back to the basics. Google is the number one search engine. So if you can get your business listed on your very own Google My Business Page that is a start. This will enable you to get people to give you reviews. This is called social proof that others think you have done great work for them and you are reliable and they like you and your work. Always ask for your clients to give you referrals. You might choose industry leaders (influencers) to do a painting for them. For instance the Mayor. Then have a special unvailing of his painting.....make it a BIG deal. Always stick with the influencers and people who have the money to pay you. Put your ideas together and create a marking plan so you stay consistent and out in front of people. If you don't have a plan and keep to it you will be continue doing lots of stuff get tired and not make much headway. Oh make sure you website has uploading speed. Once you get people there you need to have good website speed to keep them there! Hope this has been helpful, All the best! Ileana ps if you do start getting reviews and you are on Google we are coming out with a Free 30 Day Review RampUp Trial.
First, you do excellent work! I would use the video you have and do an internet video commercial in your local area or where ever. Or use a different video. Or get written articles about your business and submit them to media sites. I do both! Personally, i think pets would do the best, people just love their pets!
Be proactive with e-marketing efforts. these days you can research/target databases of prospects in your industry. Send out tight crops of pieces of your portfolio as teaser campaigns. Referencing as to if you like what you see, go view the rest on my website...you can also create landing pages for targeted e-blasts to track interest and collect email addresses. I would target publishing companies who might be looking for illustrators with your style.
I suggest you speak at local service clubs and offer a coupon or discount on your services. It has worked for other artists.
Judy Helm Wright
Given that yours is a primarily visual product, I'd spend most of your social media efforts on Instagram, where you should do your best to follow (and in return get followed by) gallery owners, art dealers, collectors, museums, curators - anyone of influence in the art world - especially those that display a preference for the sort of work you do. Facebook ads wouldn't be a waste of money - the FB user is skewing older, so you'd be able to establish contact with more established potential buyers. But because Instagram is so visual, I suspect you'll get much more traction there.
Also, a still-life artist I know gets great traction on FB by posting time-lapse videos of his works in progress, which could also be utilized for Instagram and Twitter. Presenting yourself in a friendly, accessible way will also go a long way towards establishing a connection with potential buyers.
Hey brother do you have a site up that I could look at. Think Tiffany Co...how do they package themselves and add value to their customers.
That's a good question, the only time a see a real spike in traffic on my website is when a post a paid ad on Facebook for a show.
I think your site is http://www.artbylatiolais.com
the design is just lacking anything for search engines to grab onto. Add a descriptive paragraph, then some featured items, and a call to action like shop now or something.
A product like this might do well on Etsy. They already have traffic vs trying to drum up your own.
Enter juried shows, festivals, lawn shows and make your name / website prominent & on tee shirts, business cards. Upload your work to various online galleries, facebook business page [with your website the name of biz page]. Same for pintrest, instagram etc so that clicking on an image will take them back to your website. It takes time & persistent posting by you before you notice traffic. Boost events /images on facebook biz & pintrest sites to find new admirers of your work.