I am a Professional Organizer and I am having a hard time finding clients and closing the deal. Any advice?
In almost every case potential clients are excited about my service and how much it could benefit them but they will either not call back or say they will have to wait on my services because of the price. The cost for my service may seem expensive to some but is on the lower end of the industry cost.
Do you guys have any suggestion on a system to contact the potential clients back that I can use without seeming annoying.
I am also looking for places to host workshops. Any suggestions on location?
Takilla
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Answers (1-10)
I have memberships in several networking groups and have found that companies in your area of expertise are in demand in the real estate industry. I would look for organizations that are related to the real estate industry. work shops, hold a work shop and offer breakfast or lunch at a real estate office so the agents can understand the value you bring to the table and can recommend your service to their clients when they are setting up a home for viewing. you can also look into holding a workshop at the local chamber of commerce and draw on their membership.
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Hi Takilla - Sounds like you need to quantify how the benefits far outweigh the costs of your services. Providing case studies can be helpful. Maybe use an info-graphic to show a cluttered space vs. a streamlined, efficient space. You probably have a client whose shared that "since Takilla's help, I've been able to reach more clients, do more work in less time, and double my profits." Testimonials are golden. Finally, be sure you're going after the right clients. I would bet home-based business owners are going to benefit most from your services. Good luck!
Phil
Takilla - use short proof videos to show you are the real deal. The more you have, the more people will see and hear that you can help them solve their problem. As far as closing the deal... Well that's a phone conversation or meeting to have with a qualified, experienced and seasoned business coach.
Hi,
Possibly post before and afters on an Instagram account.
If you've a web-site, do the same. People love seeing befores and afters!
Hi Takilla, I find in my business, interior design, my portfolio and references count for the most. Do you have a professional FB page, are you on LinkedIn (I find that people will check that out), and Instagram. Try to post advise and information for potential clients. If you think about it, everybody you meet is a potential client. Do you have good looking business cards? Are you on Thumbtack? I get most of my business from Thumbtack.
In regards to follow-up, I typically follow-up once and it definitely helps. People are so busy and don't mind being reminded of what they need to do. I wouldn't worry about coming accross annoying. It shows that you are persistent and want their business. As a consumer, I would be surprised if a potential service provider would not follow-up. I don't really do any workshops. I find social media is critical and letting everybody know what business you are in. Pictures are worth so much more than words. Especially before and after would be great for you. Price wise, don't lower your price too much; I would check the competition and price it accordingly or just slightly lower until you are really busy. Giving your services away for too little is not good either and translates into you not believing that your services are valuable, which they are. If someone really needs help they won't mind paying you for your services. I also added a nice magnet on my car, which could bring you some business. I think the key is getting the word out there what you do and that you are great at what you do. I'm very passionate about what I do and my clients can tell. Hope that helps. Christine
Hey Takilla - let's break this down to the fundamentals. Your business is broken into two parts, one that is commoditized, your service, and one that is unique, you.
To sell your service, you need to market to people who are ready to buy and are already looking. Since they are window shopping you can attract attention from your low pricing and use whatever tactic you want to create urgency and close. You'll find better marketing and closing experts out there than me. In this approach you will be up against a lot of competition, fighting for pre-qualified customers, and find your margins often squeezed.
To sell you, you need to start really working to make it known that you are the best and that people should talk to you and do business with you. Many of the other comments suggest a good way to start. Build content around what you do. Find highly visible clients (big-time firm, large social media following, industry thought leaders... etc) and do what you do for nothing. For nothing. Even then you will get people who tell you no. All you need is a couple to say yes. From there, you document everything. The process, the result, the person. Get them to review you and share what you do. Smart people know what it means to be a "free customer" and they will give back to you in what way they can. But you have to ask; you cannot expect unsolicited altruism. People need to see you and what you do and they need to fall in love with both. If you love what you do and you share that conviction relentlessly, you will find good customers and they will find you.
Ultimately, no one can compete with providing YOU and your pricing will reflect your worth and not the industry standard for your service. It will take a long time to get here, and if you aren't willing to weather the worst of it, you won't make it.
As a final note, please never feel bad about pestering a prospective customer. They will express their annoyance if you are being annoying. Anytime you assume something you risk misinterpreting their feelings toward you. One of the few variables you can control is discipline and consistency, so use them relentlessly.
Have you considered networking with a realtor or a moving company owner? For example, empty-nesters may want to downsize but are overwhelmed by a life-time of accumulated items. People who need to downsize need your help. You could consider developing relationships through the local Chamber of Commerce or a networking organization like BNI. You are selling a service + stress relief.
Hey Takilla, what works for me is scheduling an appointment right when they say they are excited. Moving forward as if.
I'm a certified Evernote consultant and host events at a local coffee shop. It's a pretty good venue.
For most companies looking to being on any sort of consultant, it always comes down to the dollar.
As much as your services may bring value to employee or the company as a whole it will be hard to close any deal unless the leadership is confident about the ROI.
When next you are closing and submitting your price, be sure to quantify the cost in a creative manner than can display credible metrics on the ROI. Without this the service is a risk.