Started in Private Practice. Anyone have recommendations on how to get new clients?

Have you considered Zocdoc? 

I've written multiple books on this.

First step: get inside the heart and mind of your ideal, perfect client to understand exactly what problem they have that keeps them up at night.

How do you do this? By understanding a process called the Conversion Equation.

It looks like this… Interrupt, Engage, Educate and Offer. The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral… or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your subheadline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have. The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position.

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down. But here’s another critical fundamental of marketing.

Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing.

Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.

For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact.

But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry.

But in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer.

Most businesses offer something that only appeals to prospects we call NOW buyers… prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote… or the biggest mistake of all… CALL US!

For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell.

They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE!

The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price.

Remember what I said a moment ago about making your business unique – creating a market-dominating position?

Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price. So with these fundamentals in mind, THAT is how you generate leads for your business.

We have been in the Health and Wellness business for over 40 years. We still to this day use networking to gain new contacts and clients. We have tried many different approached to grow our client base but we always return to networking. Face to face has been our go to, but since COVID, we have perfected our on-line as well. A referral from either a happy past client or strategic partner is always the best. 

Hope this helps in some way. Would enjoy a chat as I play professionally with a Nashville recording artist and have been playing with a group here in Pinehurst since moving here. May have some referrals through him as well.  

Sounds interesting.  Perhaps AA groups or mental health counselors would be good contacts to make.  In working with clients I usually map out (1) who is the ideal client -the person who will pay, (2) what are their interests and where do they hang out, (3) how to connect and how much money can be spent developing these relationships, such as membership dues, individual coffees, social media advertising, networking events, potential strategic partnerships with folks who are already "in the game".  I hope this helps and good luck on your new venture!

Tell everyone you know, ask any of your clients to recommend you to friends.  I would keep FB, Instagram, etc. updated and keep adding new post/info/grand opening info/specials.   Spend some money on a cool promo item. Have a concert/Open house.  Act fast the holidays are coming and people get busy.   Good luck. 

How about joining the Holistic Chamber of Commerce in your area, joining or sitting in on networking groups, keep helping people with some good deals so you get a good reputation and clients by word of mouth.

congratulations on embarking on this journey....

The first thing that i would suggest is to do just what you did here.  Let everyone that you know, know that you started this new venture.  The more people that know about this, the better chance that someone remembers and makes a referral.  Referrals are how i get pretty much all of my business.  [Make sure that you have your 30-second introduction to what you are doing.]

Once you do that, the thing that I suggest is to make a list of 'targets', like rehab facilities, assisted living, any company or people that would hire you and let them know what you are doing.  It might sound odd, but I would do a couple of sessions for free to give them a taste (letting them know that there's x free sessions and then let them know what it costs after the free trial is over).  I personally love the free-to-pay model to get people/businesses to convert to paying you.

After doing this.  Repeat the process -- as a musician, you likely understand that you need to rehearse your repertoire until even you are sick of playing it -- then you know it cold.

Facebook Ads, Direct Mail. More customers = more referrals

We have research techniques that can tell you how to position and sell your offerings to generate the most business and who the ideal prospects are to target.

Go to networking events where potential clients or referral partners are is your best bet for fast growth.