What are some innovative ways a coffee shop might increase new and returning customers?

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Answers (1-10)

Try text message marketing! Most All subscribers read your message and if the campaign/offer has value to your customers they will visit your store! Can also create loyalty programs with the right text message platform. Our provider also manages the whole program for businesses that don't have the time or skills needed to manage text message marketing properly.

Offer some type of incentive such as a punch card or rewards program. For example, if they purchase 5 or ten coffees, they get the next one free or they get a free pastry or some sort of discount. When your trying to generate new or retain existing customers, you have to think like a consumer. What keeps you going back to your favorite places. Try to mimic the same methods as a business owner. Remember making sure customers feel appreciated with a simple a "Thank you for your business" works wonders!

Business from Costa Mesa, CA
Answered on Apr 6th, 2018

The secret to success in coffee sops and restaurants (I had a few in Europe) is an open book:  Recognize your clients and call them or greet them by their name.  That's 50% of your success possibilities

The most important way to promote your business is to provide a superior product and great customer service that ensures that your customers return and spread the word to their friends and neighbors by word of mouth. Next it is important to define who your customer is and where they live so you have good information to utilize in any other appropriate marketing methods you decide to use.


Try text message marketing! Most All subscribers read your message and if the campaign/offer has value to your customers they will visit your store! Can also create loyalty programs with the right text message platform. Our provider also manages the whole program for businesses that don't have the time or skills needed to manage text message marketing properly.

I believe that good customer service is where it begins. You could have middle of the road coffee but if you make them feel important as they walk through the door they will come back ever time. Who doesn't want to feel important? Try a Birthday coffee... free coffee and treat on their birthday. You are acknowledging the customer on their day. Just a thought. A smile and handshake goes a long way making each person who walks through your door feel special. 

Become the beverage authority! Not everyone will want coffee...But if you are selling coffee, sell the best and sell the most creative ways to serve it, tea and smoothies...Also, offer something to eat with it!...Not everyone is taking it "to go"!


Host interesting events like coffee meetup groups, political postcard writing events, toastmaster or networking groups,vendor related events, bring in musical performers or trivia events.

It starts with customer service. Greet them with a smile and acknowledgment.Make them feel welcomed and "AT Home" After that, learn names and how they drink their beverage. A great product is also important and never talk down the competition.

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