Jacka-Liquori Agency, Kings Park NY
Lawrence Liquori from Jacka-Liquori Agency

Lawrence Liquori

Jacka-Liquori Agency

About Us

Jacka-Liquori Agency is a full service insurance firm located on Long Island. We provide personal insurance including homeowners & renters, competitive insurance for landlords, auto, motorcycle and RV, as well as business insurance for just about every type of business.

How We Got Started

A local realtor named John Burns started the business insuring people's homes in 1932. In 1947 Bob Brady, a local life insurance agent and Town of Smithtown politician (Supervisor, Councilman, Justice of the Peace) and his wife Blanche bought it and ran it until 1969, when Tom Jacka purchased it. Larry Liquori became the owner in 1983 and owns it to this day.

Products & Services
We have been insuring the people and businesses of Kings Park, Smithtown, Commack, Northport and East Northport since 1932. Come in for a quote an...
Insurance by Jacka-Liquori Agency
Jacka-Liquori Agency offers insurance for your home, vehicle, RV, motorcycle, and much more. We also have programs for pet insurance, identity the...
Flooding in your home doesn't have to be catastrophic to cause serious damage. Homeowner policies don't automatically include flood insurance. Make...
Recommendations Given (26)
"Gives great, friendly service"
"Solid, dependable work"
Recent Activity

Lawrence from Jacka-Liquori Agency Answered this on January 17, 2020
I'd likely be an American history teacher or college professor. American history is one of my passions. (more) I'd likely be an American history teacher or college professor. American history is one of my passions.
1 Reply

Lawrence from Jacka-Liquori Agency Answered this on December 27, 2019
I would suggest that employers review employee benefits AT LEAST annually.  They don't have to be changed, but at least reviewed.  Employee benefits are not just group health plans.  There are also affordable group life plans, long term and short term disability plans, to mention just a... (more) I would suggest that employers review employee benefits AT LEAST annually.  They don't have to be changed, but at least reviewed.  Employee benefits are not just group health plans.  There are also affordable group life plans, long term and short term disability plans, to mention just a couple. In New York, there are some very affordable employee benefits that can be implemented that make an employer a big hero to his/her employees that can be added with a lot of fanfare.  You get happy employees and hopefully increased productivity.

Lawrence from Jacka-Liquori Agency Answered this on October 28, 2019
A very hot topic right now is cyber insurance.  Some of our clients have been hit by cyber attacks in the last 2 months (thankfully they had cyber insurance) and I keep reading about a BIG increase in cyber attacks.  I would speak for ½ hour on how to protect your business from cyber threats. (more) A very hot topic right now is cyber insurance.  Some of our clients have been hit by cyber attacks in the last 2 months (thankfully they had cyber insurance) and I keep reading about a BIG increase in cyber attacks.  I would speak for ½ hour on how to protect your business from cyber threats.

Lawrence from Jacka-Liquori Agency Answered this on September 18, 2018
Robert, we have another agency here, Professional Liability Pros, LLC and that specializes in insuring professional practices, especially attorneys and law firms.  I started that practice from scratch and have gotten more than 100 law firms so far.  The way I have picked up that business, for the... (more) Robert, we have another agency here, Professional Liability Pros, LLC and that specializes in insuring professional practices, especially attorneys and law firms.  I started that practice from scratch and have gotten more than 100 law firms so far.  The way I have picked up that business, for the most part, has been networking. I went to 2 networking events last week and one last night.  I have one more scheduled for September and 3 for October already.  So my suggestion is to network, network, network. Try liking my other practice Professional Liability Pros, and maybe we can come up with some ideas to do together.

Lawrence from Jacka-Liquori Agency Answered this on August 03, 2018
I would just use common sense and ask the underwriter. (more) I would just use common sense and ask the underwriter.

Lawrence from Jacka-Liquori Agency Answered this on June 22, 2018
In 1974, Tom Jacka, my father-in-law, started me working in his insurance business.  He taught me many valuable lessons and helped get me started in owning my own business. Even after he retired to Florida, whenever I would have a challenge, I would think to myself, "What would Tom have done... (more) In 1974, Tom Jacka, my father-in-law, started me working in his insurance business.  He taught me many valuable lessons and helped get me started in owning my own business. Even after he retired to Florida, whenever I would have a challenge, I would think to myself, "What would Tom have done here?" He was my inspiration and the first person who really gave me a break in business. Thanks Tom.

Lawrence from Jacka-Liquori Agency Answered this on December 18, 2017
That depends a lot of which area of practice. For our general insurance business (Jacka-Liquori Agency) we market the firm and our service. For our specialized business (professionals - Professional Liability Pros, LLC, or paddlesport Paddlesport Risk Management, LLC - we push ourselves) (more) That depends a lot of which area of practice. For our general insurance business (Jacka-Liquori Agency) we market the firm and our service. For our specialized business (professionals - Professional Liability Pros, LLC, or paddlesport Paddlesport Risk Management, LLC - we push ourselves)

Lawrence from Jacka-Liquori Agency Answered this on September 01, 2017
Unfortunately, I see far too many prospects who only seem to care about price. I have had some folks come to me after they have been burned elsewhere but still, price is their number one consideration. Sad. If price were NOT such a big consideration, the mega-direct writers like the gekko et... (more) Unfortunately, I see far too many prospects who only seem to care about price. I have had some folks come to me after they have been burned elsewhere but still, price is their number one consideration. Sad. If price were NOT such a big consideration, the mega-direct writers like the gekko et al, wouldn't still be in business.

Lawrence from Jacka-Liquori Agency Answered this on July 27, 2017
If by "Home Insurance Partner" you mean an insurance carrier that offers homeowners insurance, I can answer that from my 42 years off experience here. If the homeowners insurance product is equal to or better than most of the competition (coverage), then I look for these issues in the order in... (more) If by "Home Insurance Partner" you mean an insurance carrier that offers homeowners insurance, I can answer that from my 42 years off experience here. If the homeowners insurance product is equal to or better than most of the competition (coverage), then I look for these issues in the order in which I present them: 1) Rates. If we don't have competitive rates to offer, we aren't going to sell the product and nothing else matters after that. 2) Compensation. I don't appreciate it when carriers offer low commissions or stingy (or no) profit sharing. If we produce a good book of business for you, pay us for it. Your employees' and executives' salaries have to be competitive for you to attract and retain talent. You should think of us as employees who are compensated on what we produce (as opposed to salaries) and if you want business, pay us fairly for it. 3) Claims service. People buy homeowners insurance so that they can be made whole in the event of a loss. Pay the claims quickly and fairly. If you don't, you have no business in homeowners insurance. 4) Service. Policy and endorsement issuance should be smooth and fast. If everything is automated, it should be simple and easy to use.

Lawrence from Jacka-Liquori Agency Answered this on January 09, 2017
OF COURSE they should! There are now 47 states with laws in place concerning data security. If you get hacked, you are required by law to notify each and every entry in your data base that they are at risk and you must offer them one year (in NY; it varies from state to state) of free credit... (more) OF COURSE they should! There are now 47 states with laws in place concerning data security. If you get hacked, you are required by law to notify each and every entry in your data base that they are at risk and you must offer them one year (in NY; it varies from state to state) of free credit checking. We carry a lot of cyber liability for our clients. Call or email us to find out more about ti.

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