What Is Your "One Thing" For Marketing?

The ONE thing that your marketing must ACHIEVE in order to be effective is to DIFFERENTIATE your product/service from your competition.

If your marketing does not accomplish that, it's just one more sales pitch and blah-blah-blah, the same as everyone else's. Most marketing fails to get this right, which is why most marketing doesn't accomplish very much.

The number one question every potential buyer of your product/service has is, "What makes yours different than the others." That's the basis upon which they'll be interested or not, and buy or not -- no matter what you're selling.

Clarity of purpose. When you have clearly in mind what you want to accomplish, what your true message is (i.e. how your product or service will improve the lives of those who use it) and specifically what results will make your marketing successful - in specific numeric terms - then you're prepared to launch a successful campaign.

ROI- everything else is fluff.

Your Marketing MUST show your USP (unique selling proposition). If you show yourself to be like everyone else in your field why should I deal with you? In order to find your USP find a professional to help you. Getting help in areas that you don't excell in doesn't cost in the long run it pays. If you don't know any, intervew several advertising agencys and see the one most compatable with you and your product or service. Any additional questions about this contact me and we can expand the conversation (no fee) www.holdmasters1.com.

Brand clarity and a seamless message.

No matter how many channels you invest in - if your message (or offering) is confusing then everything is affected. From experience, companies that take the time to develop their vision, establish their value, and solidify their voice see far greater results.. no matter what type of marketing they execute.

A strong call to action and the ability to capture that call to action in some form of business reporting interface. If you are able to measure the effectiveness of your marketing across all channels' [traditional and digital] then you position your business and brand for increased learning on prospect and consumer behavior as it relates to your product or service offering.

I imagine that every prospective customer has a sign around their neck which reads "What's in it for me?"

I try everything but most importantly SOI.

Your marketing must always focus on the prospect's needs!

Transparency.