Realtors, what type of closing gifts do you normally do?
I own Cole & Bennett Modern Gift Baskets and we're launching card services, a new line of realtor closing, list and mini referral thank you gifts. Wondering what you are doing now and if you feel its effective.
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Answers (11-20)
For my buyers, I give a gift card to Lowes or HomeDepot. For sellers, I match a gift to their lifestyle.
Depends on the client and depends on the deal. Anywhere from gift baskets, champagne along with a big box of Sees Candies or Godiva Chocolates,cut-co or gift cards.
I listen to my clients during the transaction process. They will give clues if you pay attention. Example: 1st time homebuyers said they couldn't wait to move in and make breakfast, but, they needed to get a waffle maker. Guess what they got? Yep, a waffle maker. They were thrilled. Another client admired an unusual flowering vine at one of the houses we viewed. We spent quite a bit of time trying to figure out what it was. I took a picture and took that the my local nursery. They had the plant in stock, wrapped the pot in burlap, and made it look really nice. I find they appreciate the gift more when they know you listened to what their likes are.
I give gifts according to the person and/or deal. It can be a gift card, cutting boards, maybe art, to bottle of Champagne which includes the champagne glasses and chocolates.
I either use gift cards, Popcorn Factory, or Gift Tree depending on price of home and referral
We believe a closing gift should be memorable and have shelf life. Food and drink are too easily forgotten. Staying within IRS guidelines is also something to consider. There are ways of providing a marketing item that does both.
Gourmet food gift basket and/or bottle of wine.
I usually give a large gift basket of fruit and different cheeses or a bottle of champagne. Sellers and Buyers will remember you.
I give the buyers a "Cutco" Pizza Cutter and a gift card to a local Pizza Shop. If they are buying a home that they are going to start by remodeling I will give them a gift card to Menards or Home Depot.